Skills matrix for Sales Development Representative for Prospecting, Outreach and Lead Generation, covering proficiency levels, role expectations and career development within a competency matrix.
Category
Associate SDR
SDR
Senior SDR
Lead SDR
Prospecting & Outreach
Prospecting & Account Research
Prospecting & Outreach
Outbound Outreach & Personalization
Pipeline Execution
Lead Qualification & Discovery
Pipeline Execution
Pipeline Contribution & Handoff
Operational Excellence
CRM, Sales Engagement & Data Hygiene
Commercial Skills
Communication & Objection Handling
Professional Effectiveness
Ownership, Metrics & Team Collaboration