Paid Search and PPC Specialist for Google Ads and Performance Marketing
Skills matrix for Paid Search and PPC Specialist for Google Ads and Performance Marketing, covering proficiency levels, role expectations and career development within a competency matrix.
Category
Associate
Specialist
Senior Specialist
Lead
Campaign Execution
Campaign Architecture & Setup
Campaign Execution
Query, Keyword & Audience Strategy
Campaign Execution
Ad Copy & Creative Assets
Performance Management
Bidding, Budgeting & Pacing
Measurement & Analytics
Measurement, Tracking & Attribution
Performance Management
Optimization, Testing & Performance Diagnosis
Measurement & Analytics
Reporting, Insights & Commercial Understanding
Business & Collaboration
Stakeholder Management & Collaboration
Tools & Workflow
Automation & AI-Assisted Campaign Management
Governance & Quality
Policy, Privacy & Brand Safety